→ Get Your Bespoke Digital Marketing Strategy Based On Real-Life Data

Your ideal Digital Marketing Strategy lies within the depths of market insights – in authentic, real-life data.

Our Process

Deep Dive Into Your Business

1. Deep Dive Into Your Business

On this stage we gather maximum information from you about your business, products, services and goals. We embark on an immersive journey into the very core of your business, aiming to understand not just what you do, but why and how you do it.

2. In-depth Interviews With Your Customers

At this pivotal stage, we go straight to the source—your customers. By conducting in-depth interviews, we aim to unlock crucial insights.

What You Can Expect:

  • Unveiling Customer Goals: We find out what your customers hope to achieve, aligning this with your offerings for better results.
  • Understanding Customer Needs: We dig into the actual needs of your customers, revealing untapped opportunities.
  • Discovering Positive Experiences: We identify what delights your customers, informing future strategy.
  • Highlighting Frustrations: We also pinpoint what frustrates them, offering you a roadmap for improvements.

These interviews yield insights that become your first ‘a-ha’ moments, serving as a catalyst for impactful changes in your strategy and offerings.

In-depth Interviews With Your Customers
Competitor Analysis + SWOT

3. Competitor Analysis

At this stage, we scrutinize the landscape you operate in, focusing on key aspects of your competitors:

  • Offers: What are they selling, and how does it compare to your products?
  • Pricing: How do their pricing models stack up against yours?
  • Marketing: What tactics are they using to reach their audience?
  • Strengths and Weaknesses: Where do they excel, and where do they fall short?

Understanding your competitors enables us to carve out a unique, winning strategy for your business.

4. Comprehensive Marketing Strategy

We distill our findings into a targeted marketing system geared to meet your objectives:

  • Offers: Tailored solutions designed for your target market.
  • Channels: Optimal platforms for maximum reach and impact.
  • Funnels: Automated pathways to engage and convert your ideal customers.
  • Docs: Essential guides to keep your marketing razor-sharp.

This strategy serves as your blueprint for reaching and surpassing your business goals.

Comprehensive Marketing Strategy

Want to Learn More About Our Approach?

Grab Your FREE Digital Marketing Strategy Framework:

→ How to Achieve Laser-Focused Marketing in a B2B Company in the Next 60 Days

Without Feeling Overwhelmed, Even If You’re Starting From Scratch or Lacking a Marketing Team.

You’ll Learn:

  1. How to unlock insights that even seasoned business owners miss.
  2. How to evaluate your competitors to find your unique advantage.
  3. Get the step-by-step blueprint to create marketing funnels that convert like crazy.
Digital Marketing Framework: How to Achieve Laser-Focused Marketing in a B2B Company in the Next 60 Days
Without Feeling Overwhelmed, Even If You’re Starting From Scratch or Lacking a Marketing Team.

Industries We Specialize In

Core Focus: IT Industry

  • Outsourcing Companies
  • SaaS Companies
  • Recruitment and HR Agencies
  • Design Agencies
  • Startups
  • Other IT Products and Services

🌟 Additional Experience

  • Ecommerce
  • Digital Products

Elevate your B2B enterprise with the power of crystal-clear digital marketing strategy

At Clarna, we specialize in creating tailored digital marketing strategies exclusively for B2B companies. Our goal is to make every move in your marketing strategy intentional and highly impactful. With a wealth of experience spanning diverse sectors, including the dynamic IT industry and ambitious startups, our team of B2B marketing experts has successfully served Outsourcing Companies, SaaS businesses, Digital Product providers, and Recruitment & HR Agencies.

Let’s kickstart your journey together. We begin by delving deep into the core of your business. Through meticulous customer interviews and extensive analysis, our experts unveil invaluable insights about your products and services. We identify the pivotal needs and experiences of your customers, offering you a roadmap to enhance your offerings and strengthen your strategy.

To gain a decisive competitive edge, we adopt a comprehensive approach, which includes a thorough competitor analysis. By dissecting your rivals’ offerings, pricing strategies, and marketing tactics, we pinpoint their strengths and weaknesses. Armed with this intelligence, we craft a unique, winning strategy finely tuned to achieve your business objectives.

Whether you’re seeking a B2B marketing strategy, a trusted partner for lead generation, or require full-service marketing expertise, Clarna is here as your unwavering support. Our dedicated team doesn’t just create strategies – we assist in the seamless implementation and training of your internal team. Our mission is to ensure that your marketing funnels are finely tuned for maximum conversion rates and that your marketing efforts consistently resonate with your target audience.

Embark on a transformative marketing journey with Clarna. Take advantage of our FREE marketing audit and seize the opportunity to infuse clarity, precision, and unparalleled success into your marketing endeavors. Together, let’s transform your B2B digital marketing strategy into a formidable force and make success a reality.


What is a digital marketing strategy?

A digital marketing strategy is a comprehensive plan that outlines how a business will use various online channels and tactics to achieve its marketing goals and objectives. It’s a roadmap that guides businesses in leveraging the power of digital platforms to reach their target audience, build brand awareness, drive website traffic, generate leads, and ultimately increase sales and revenue.

How do you create a digital marketing strategy?

Creating a digital marketing strategy with Clarna is a structured and collaborative process. We start by conducting a deep dive into your business, industry, and target audience. Through meticulous research and analysis, we uncover valuable insights that inform our strategy. We then propose a tailored mix of digital channels and tactics that align with your specific goals and budget. Our team works closely with you to develop a comprehensive plan that includes content marketing, SEO, paid advertising, social media, email marketing, and more. We also provide ongoing support to ensure the successful implementation of the strategy.

What channels are included in a digital marketing strategy?

The channels included in a digital marketing strategy can vary depending on the unique needs and goals of each business. At Clarna, we believe in tailoring the mix of channels to your exact case. We analyze your target audience, industry, and objectives to recommend the most effective channels for your business. This could encompass a combination of social media, search engine marketing, content marketing, email marketing, and other online platforms. Our goal is to create a strategy that maximizes your online presence and drives results.

What is included in a digital marketing strategy?

A digital marketing strategy typically includes a detailed plan for each chosen digital channel, content creation and distribution schedules, budget allocation, key performance indicators (KPIs) to measure success, and a timeline for implementation. It also outlines the specific tactics and campaigns that will be employed to achieve your marketing goals.

How long does it take to create a digital marketing strategy?

Creating a comprehensive digital marketing strategy usually takes approximately two months. During this time, we conduct research, gather data, collaborate with your team, and develop a detailed plan tailored to your business. Our priority is to ensure that the strategy is well-researched, meticulously crafted, and aligned with your objectives, which may require some time for thorough analysis and planning.

How do I create a quote for a digital marketing strategy with Clarna?

Creating a quote for a digital marketing strategy with Clarna is simple. Just contact us, and our dedicated team will be happy to discuss your specific needs, goals, and budget. We’ll work closely with you to provide a customized proposal that outlines the scope of work, associated costs, and the expected outcomes of the digital marketing strategy we design for your business.

How do you conduct in-depth interviews?

We love using Zoom and Google Meet. It gives us the flexibility to chat face-to-face, no matter where we are. This way, our conversations are both deep and relaxed, just like having coffee together, but online.

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